If you are a businessman and struggling to grow your business or feel like its growth is stuck at a point. Then congratulations, after reading this article, your problem will be solved. So, let’s start to resemble your problem. Do you ever wonder why your competitor’s business is growing but not yours? While the material, price, and product presentation are far better. The reason is connection. In today’s era, customers want connection, trust, communication, faith, and good behavior. The psychology of a buyer is maturing day by day, and hence, their buying nature is changing, too. This changing pattern demands a term, i.e., NANO INFLUENCER, which is very convenient and important for building a niche community for your business. 

What is NANO INFLUENCER

Nano influencers are those who have fewer but highly engaged followers on social media platforms. They build a community via niche-based audiences and present relatable content to manifest them. Rather than focusing on numbers, nano influencers target authenticity and strong connections with followers to get highly-rated feedback. Talking about numbers, their follower range may start from 100 to 5000/10,000 and so on, but at a genuine rate. So, those who think influencers mean the weight of followers, please drop this thought. 

Why Does a Business Need a Nano Influencer?

Before starting, let’s explore some points of the buyer’s buying behavior. In the early stage, the price, presentation, and quality are what a customer wants from a shop or a business. But now, the need adds more values, like behavior, pattern, connection, community, and authenticity. Now, a customer wants to build a connection or to judge the product via multiple factors. These factors may or may not directly hit, but yes, they build a community of the business. For example, a cosmetic shop needs customers who are more concerned about their skin or beauty. Now, its community mostly covers those interested in knowing or buying beauty products or the latest trends in this industry. 

Similarly, people choose or prefer to build a community or niche-based community on the basis of trust and faith. Here, the business needs an influencer to teach, guide, and draw a pathway for the audience. Though it is obviously based on business needs, this need covers many important points for the business. 

Authenticity Wins Trust:- 

Nano influencers have a peer audience that trusts them. They choose to create relatability instead of the number of followers; that’s why their recommendations are more persuasive than those of distant celebrities. When a nano influencer authentically endorses a product, their audience connects with them and trusts their words to make a buying POV for further action. 

Cost Effective Marketing:- 

Expenditure is a big concern for a business, especially when you are in the starting stage. So, collaborating with the nano influencers can be a cost-effective investment. They are different from the macro influencers, who demand a hefty amount. For Nao influencers, discounts, barter systems, product gifts, and any nominal amount are sufficient. Hence, because of this focused reason, their affordability makes them more convenient and accessible to all sizes of businesses. 

Targeted Reach:- 

Those days have gone by when a business targets everyone; now everyone wants to build a community for the businesses in which nano influencers play a major role. They choose to work on niche topics or demographics. This approach helps businesses to have a filtered audience with the focused approach. However, the specific target may include beauty, fitness, gaming, or sustainability. The nano influencers attract followers who have a keen interest in their relevant industry and manifest them with trending updates, the place from where they easily get, and the accessibility of that product. So, by partnering with nano influencers, the business can get a filtered and interested audience. 

Higher Engagement, Higher Conversion:-

Despite their smaller followings, nano followers often boost higher engagement rates than macro influencers. Their followers are loyal to them and relate to their product, lifestyle, or goodwill. Because of the trust and authenticity of the nano influencers, the interaction on their account is genuine and active. This heightened engagement converts into higher conversion rates for the business, as their followers are more interested in acting on their recommendation or preference. 

Long Term Relationships:-

Nano influencers’ audience is a long-term goal as they present their growth journey on social media. Now, it makes a curious note on their audience, like the update on the growth, achievements, etc. It means their connection with the audience is a long-term relationship, which is beneficial for the business. The businesses can partner with them to convey an overlay about offers, out late, and updates from time to time. It is like promotion with effortless and or minor investment. 

Authentic Content Creation:-

Authenticity is the primary goal of a nano influencer, and it also helps a business. They always try to create authentic content with some valuable or relatable story. Their posts, reels, advertisements, or paid campaigns, in everything they try, create authentic buying behavior. The right strategies and execution at the right note are the art of these influencers. This type of content will always be helpful for a business to drive brand identity, awareness, and credibility. 

There are many reasons to hire a nano influencer for the business’s ultimate growth, including some important reasons we already highlighted above, but the question is on what basis a business should choose a nano influencer. So, Let’s explore this scenario, too. 

On what basis should a business choose a Nano Influencer?

Before partnering with nano influencers, a business should always have a checklist in which the basic needs and their POVs should be covered. These points are,

Understand the Owner’s POV:- 

Owner POV is very important. A business has a sense of standing on the market with a renowned name. So, understanding the owner’s POV is exactly what his audience needs or demands of him. Whether it may bemony, name, connection, conversion, visibility, or so on, it simply indicates what an owner wants from the nano influencer. So, before having a partnership, just confirm that the influencer can understand your goal and the demand from the audience. 

Understand the USP:-

Every Business has its Unique selling point, and if you have yet to make it till now, then you are missing a larger part of your profit. A non-influencer should know the Unique selling point of a business. It may be promotional, dealer, seller, or conveyor. Whatever it is, it needs to be understood by the influencer. After all, their niche-based community is the future targeted audience of the business, so to make a unique position, a nano influencer needs to understand the business’s unique selling point. For example, Plant a tree with every purchase of the Mam Earth product; this is a USP for the MAMA Earth influencers. 

Updated to the industry knowledge:-

What’s going on, and how does that resemble the audience? This is what a business needs to know from the Nano influencer. The industry update is the prime part of the competition. Many times, the trend goes in one direction while updates tell a new story. It is important to try to find the trend and update the customer’s POV rather than promoting a product. Having a niche audience is right, but it is easier to beat the market competition if you need clarification on industry knowledge. 

Have a goodwill:-

Goodwill is a personal fact but an important one, especially when the business is about lifestyle or care products for children, elders, and others. Nano influencers have a relatable audience, but how their goodwill improves growth matters. So, before partnering with a nano influencer, just check how their goodwill works for you.

Conclusion:-

In binding up this article, Nano influencers are proving to be a game changer for the business. It may be in profit, visibility, authenticity, or Buyer intent. Their features directly hit engagement and brand awareness in the realm of ultimate sales. To navigate more, partner with an influencer who understands the points of business growth and the loopholes of the competitor. However, guidance from both sides is needed on what a business wants to show and what the audience wants to see. So, if you are serious about your business growth or stuck at some point, just choose to go with Nano Influencer.