Diginext Sponsored event.
From an event, they Scan QR.
Shift to an automated reply and directed them to send a code.
Now, get the data and convert them into the regular customer.
How do we create infrastructure for a Business?
Selling a thing in the market is ok, but when retargeting the audience or making the mindset via feeding your product in your audience’s mind is different. So, to target in such a way, diginext build an infrastructure. Let’s have a look at that, for a restaurant,
Step 1:- A strategic stand menu showcased mouthwatering deals, igniting curiosity and appetites alike with interesting coupons placed in an event where the guests enjoyed their meal and scanned that code for their sake of interest.
Step 2:- On scanning, they are redirected to Whatsapp API and got a warm greeting and clear instructions for the next step.
Step 3:- Once the user entered and wrote the selected code, their data is fed to Whatsapp API.
Step 4: The fed data is further used to retarget the guests and convert them into regular restaurant users, and the coupons are the bonus points for the guests.
This innovative approach set the stage for a personalized marketing strategy to foster a sense of connection and convenience for the audience.
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