Let us clear one thing, whether you are an MSME or a big brand, Marketing is necessary for everyone. Its deep roots in history include barter trade, ancient marketplace, industry revolution, radio and television marketing, etc., showing its impact in every age. The perfect marketing connects a company’s products to its target audience. For example, if a product is placed on the street side, the passing people can see it, which is good, but your sale is less because they are not the targeted audience. Similarly, if that product is placed in the marketplace, then only the target audience can take it, but you never enlarge your range to make the audience aware that in the future, if they want that product, then connect with you. So, understand that both perspective is important for any business. 

Now, the same concept goes with a brand, creating a brand needs awareness and presentation, but maintaining that with public relations takes extra effort. 

Philip Kotler (the father of marketing) said that the market has shifted from product-centric to consumer-centric. But it is and will always be understanding the customer value. So, it is important to be in the trend and transform your business to a large scale with the right maintenance.