In the current fast-paced digital environment, companies need to take advantage of every opportunity to be competitive and visible.

Sending a message and enticing the entire social media is not digital marketing; it is how you implement and innovate the tools to attract your target audience and have them converted into potential customers.

For small businesses to corporate giants, these 5 digital marketing hacks may help you level up your game and stay ahead of the competition.

Focus on Long-Tail Keywords for Better Targeting

When businesses begin creating an SEO strategy, they usually start with short and extremely competitive keywords.

Although search engine ranking for these terms is essential, the actual opportunity is in long-tail keywords — longer, more specific phrases that potential customers are searching for.

What Are Long-Tail Keywords?

Long-tail keywords are three or more word phrases. They are more tailored and aligned with the searcher’s intent, such as “best digital marketing agency in Delhi,” or “how to increase website traffic for e-commerce businesses“

Why It Works:

• Lower Competition: With long-tail keywords, competition is lower so you can rank higher.
• Increased Conversion Rate: People searching these terms are further along in the buying cycle.
• More Relevant Audience: When you target long-tail keywords, you drive a more relevant audience.

Pro Tip: Optimize for user intent and align your keywords to customer journey stages—awareness, consideration, and decision.

Utilize User Generated Content (UGC)

User-generated content (UGC) is any type of content made by your customers or followers, whether reviews, photos, or videos that show your product or service.

It’s an excellent method to improve your repression and establish a more real connection with your target market.

Why It Works:

• Established Credibility: 92% of consumers trust recommendations.
• Encourages Engagement: When you feature a UGC, you inspire others to create content about your brand.
• Cost-Effective: UGC is free! You can reuse content that customers create.

How to Encourage UGC:

• Host contests or giveaways that require content creation to enter.
• Encourage happy customers to write reviews or post pictures.
• Develop a special hashtag and invite your followers to use it.

Tap Into The Micro-Influencer Potential

Micro-influencers — those with 1K to 100K followers — provide a better return on investment and help connect with your target audience in a more authentic manner.

Why It Works:

• Higher Engagement Rates – Micro-influencers have much higher engagement rates compared to macro-influencers.
• Cost-effective: promotions of micro-influencers are much more affordable than top-tier influencers.
• Specific Audience: Micro-influencers target better to your ideal customers.

Where to Find Micro-Influencers:

• Browse hashtags in your industry (or brand).
• Use influencer platforms like AspireIQ or Upfluence.

Create Scannable Content

Readers have little time to read every word in online content. That’s why scannable content — content that’s easy to skim through — is so important for preventing visitors from leaving your site and improving their interaction with your content.

What Makes Content Scannable?

• Paragraphs: Use paragraphs of only 3–4 lines.
• Headings and Subheadings: Help your reader navigate the content.
• Use Bullet Points and Lists: Bullet points and numbering are used to present important information.

Why It Works:

• Improved User Experience: scanable content encourages readers to remain on the page longer.
• Increased Reader Engagement: The scannable content is what engages the readers.
• Better SEO: A well-structured content can help improve your rankings.

Optimize for Voice Search

As voice-activated devices increase in popularity, it is highly important that your website is optimized for voice search. More and more people are using voice search to seek information, shop online, and even purchase locally.

Why It Works:

• Emerging Trends: Voice search will account for 50% of all searches by 2025.
• Local Seo: Voice searches frequently contain words such as “near me” or “open now,” and a lot more local businesses automatically capture this traffic.
• Voice Search Optimization: Why it matters? Improved user experience, Voice search optimization boosts the overall user experience.

How to optimize Voice Search:

• Be Natural: Ask questions like “Where can I find the best pizza in [location]?”
• Optimize for Local SEO: Claim your Google My Business listing.
• Featured Snippets Focus: Your content should be formatted in a way to be chosen for featured snippets.

Which one are you going to apply First?

With these 5 powerful digital marketing hacks, now you know what to do! Select one to put into action today and see the results.

Will you focus on long-tail keywords, or will you try leveraging user-generated content instead? Tell us in the comments which hack you’ll slap on first.